ON THE GROUND


IN MYANMAR

0

120000
people interviewed throughout our surveys

0

130
completed market research, consulting and advisory projects

0

80000
fully classified consumer contacts in our database

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12000
subscribers of our newsletter
Thura Swiss is a Myanmar-based firm specialized in market research, consulting and services supporting investments. We equip both local and foreign businesses with accurate and sophisticated information in order to allow them to make strategic data-driven decisions with regards to their market entry or expansion in Myanmar.

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FEATURES



CORPORATE VIDEO

See Thura Swiss 'at a glance' in our Corporate Video. We offer market research, consulting, financial advisory and corporate services to facilitate market entry and expansion for our clients in Myanmar. Check our corporate video here.

SOCIO-ECONOMIC CLASSIFICATION

Socio-economic classes (SECs) are one of the primary ways to segment consumers. We have developed and extensively tested an SEC model that meets all needs to better understand differences among consumers in Myanmar. Contact us to learn to know more about our SEC approach.

THURA SWISS CALL CENTER

The telecommunications industry has evolved rapidly in Myanmar in recent years and we have quickly adapted to the situation. Many of our consumer-related products are carried out by telephone survey. We have invested in a ful-fledged telephone survey call center with automated dialing systems that allow us to carry out Computer-assisted Telephone Interviews. All re...

YOUR BRAND

Brand strength is more relevant today than ever before. Do you want to understand how your and your competitors’ brands are perceived in Myanmar? Our Brand Equity and Tracking products are ready to inform you. Read more about it here.


OUR CLIENTS


Thura Swiss has worked together with international and local clients across a range of sectors. Due to our one-stop-shop services and high quality execution, we have developed long lasting relationships with our clients and many are repeat customers across our services.


EXPERIENCES


We have worked on more than 120 market research, consulting and advisory projects across various sectors and industries. Find here a selection of some of our projects.


Brand Equity of Instant Coffee

Thura Swiss implemented a telephone survey of 1200 consumers in three regions (Upper, Central, Lower Myanmar), carefully selected from our in-house database in order to represent the country's population. The aim of the survey was to capture information about brand awareness, brand usage and preference, brand image, brand positioning and brand valuation as well as consumer behavior analysis. We provided through th...



Survey for Mobile Usage

Thura Swiss interviewed 1,600 people using CATI (computer-assisted telephone interviewing) in order to have insights on the telecommunication market in Myanmar. The research entailed consumer analysis to understand mobile brand usage, preferences of mobile services, comeback users experience and preferences. Our research equipped the client with tools to understand success factors for product development and to ad...



Willingness to Pay for Insurance

The client wanted to have a better understanding of the insurance market in Myanmar and the general environment, awareness and various behaviors of the Myanmar people toward risks and insurance products. This project was being implemented in the context of a soon expected liberalization of the insurance sector in Myanmar. Thura Swiss applied desk research, face-to-face surveys (CAPI) and telephone surveys (CATI) t...



MEDIA COVERAGE


Thura Swiss has repeatedly been featured in Myanmar and international media. We are perceived as experts when it comes to market research and investments in Myanmar. Find here a selection of media articles and broadcasts.


DVB Debate

Thura Swiss CEO Dr. Aung Thura was participating in a DVB debate about why the Yangon Stock Exchange has been so slow and how the government and private sector could boost the growth of capital mar...



DVB Interview

The Democratic Voice of Burma (DVB) interviewed Thura Swiss CEO Dr. Aung Thura on the development of Myanmar's stock exchange.



Interview with Myanmar Focus Daily

Thai TV channel The Nation interviewed Dr. Aung Thura about foreign investments in Myanmar and what approach to apply when entering the market



OUR PARTNERS


We are closely working together with several local and international partners in order to offer our clients a full range of services that facilitate their market entry and/or expansion in Myanmar.


Duane Morris & Selvam

Duane Morris & Selvam LLP is the joint law venture between US-based international law firm, Duane Morris LLP, and Selvam LLC, a Singapore-based law firm. With more than 750 legal professionals in offices across Asia, the United States, the Middle East and Europe, the firm helps companies conduct business in and out of Asia, the United States, Latin America, the United Kingdom and beyond. In addition to the excellent skills of its lawyers, clients benefit from the cultural fluency and key relationships that the firm has developed over many years of providing quality advice throughout the region.

Asian Tigers Mobility

Asian Tigers Mobility provides professional moving and relocation services locally and internationally. Thura Swiss has partnered with Asian Tigers to facilitate the administrative tasks of expats moving from and to Myanmar.

Win Thin & Associates

Win Thin & Associates is a leading auditing firm in Myanmar. Thura Swiss entered a cooperation with Win Thin & Associates to help Myanmar companies to become ready for investments.

Larive International

Larive International guides customers and business partners in developing, implementing and realizing their goals in high-growth markets, based on unique business intelligence, a network with deeply rooted local presence in Asia, Central and Eastern Europe, Turkey and East Africa and 30+ years of experience. In Myanmar, Thura Swiss is the exclusive partner of Larive International.