Socio-economic classes (SECs) are one of the primary ways to segment consumers. We have developed and extensively tested an SEC model that meets all needs to better understand differences among consumers in Myanmar. Contact us to learn to know more about our SEC approach.
Brand strength is more relevant today than ever before. Do you want to understand how your and your competitors’ brands are perceived in Myanmar? Our Brand Equity and Tracking products are ready to inform you. Read more about it here.