Our Market Research provides you with precise information that allows you to make data-driven decisions. To meet the most common needs of our customers, we have combined various Research Tools to offer you templates for Products and Services. If, for example, you want to understand how your brand is perceived in the market, we already have developed a strong and tested Brand Equity and Tracking model that we can tweak for your specific needs. For consumer-related products, we have developed and extensively tested our own Socio-Economic Class (SEC) model that allows to perfectly segment consumers in Myanmar. Our model has been applied several times to the full satisfaction of our clients. We have an in-house database of over 150,000 contacts, whom we have classified in several ways based on a 12-minute interview, and a database of more than 350,000 unclassified contacts. Depending on your needs, we can use our contact database to produce several of our consumer-related Products and Services based on telephone interviews. This saves time and money for our clients.