The telecommunications industry has evolved rapidly in Myanmar in recent years and we have quickly adapted to the situation. Many of our consumer-related products are carried out by telephone survey. We have invested in a ful-fledged telephone survey call center with automated dialing systems that allow us to carry out Computer-assisted Telephone Interviews. All responses are directly entered into our database and every call is recorded to allow the highest accuracy and quality control.
Socio-economic classes (SECs) are one of the primary ways to segment consumers. We have developed and extensively tested an SEC model that meets all needs to better understand differences among consumers in Myanmar. Contact us to learn to know more about our SEC approach.
See Thura Swiss 'at a glance' in our Corporate Video. We offer market research, consulting, financial advisory and corporate services to facilitate market entry and expansion for our clients in Myanmar. Check our corporate video here.